Building the Brand
The Doyle Collection is a family-owned luxury hotel group with a distinguished heritage spanning some 50 years. Working with the owner and the management, we undertook an extensive re-branding exercise of the parent brand and of each individual hotel.
Our work for The Doyle Collection has included everything from strategy to interior design, hotel stationery to a website and high-profile advertising campaigns. We have also created new concepts and identities for many of the hotel’s restaurants and bars.
Restaurant and Bar Identities & Photography
The Marylebone Rooms
We have run several different advertising executions for The Doyle Collection in high-profile media including: Condé Nast Traveller, Vogue, Vanity Fair and BA High Life.
The Doyle Collection ADV
Lifestyle photography by Clément Jolin, mood photography by Tina Hillier and interiors by Simon Brown.
A Digital World
Brave New World designed every aspect of the fully responsive new site to ensure that while the character of every hotel is markedly different, the user journey for all eight hotels works to a consistent template. We also introduced a new booking system across Rooms, F&B and Events which has led to a significant increase in online sales.