Frescobol Carioca
Frescobol Carioca

Redefining the Collection

Brave New World took the patterns of the famous Rio sidewalks such as Copacabana and Ipanema and transformed them into a unique set of graphics – first for the brand’s identity and then applied to a series of beachwear designs.


Drag Image (Frescobol)

Redefining the store

For its two shops in Marylebone and Soho and pop-ups in Harrods, Selfridges, Colette, Joseph and Bluebird, we have striven to weave key elements of the brand – like the layered driftwood used to create the bats and boards, the photographic style and wavy sidewalk patterns – into the fabric of the stores.

The Team

CEO & Creative director Crispin Jameson
Digital Designers Daniel Foster, Julia Belling, Wais Akbari
Product Designers Crispin Jameson, Daniel Foster, Julie Rubio
Project Manager Nancy Doster

Brave New World