- Goodwood Telegraph
- Art Direction & Photography
The Brave New World team, led by Gill Morgan, was brought in by Lord March as part of his strategy to build Goodwood as a global luxury brand.
In April 2014, Brave New World relaunched Goodwood Magazine with a bold new remit and design. Covering motorsport, horse racing, flying, golf, style, art, food and drink and country pursuits, the title brings a modern sensibility and creative ambition to match Goodwood’s own heritage of innovation and excellence.
Goodwood and The Telegraph also asked Brave New World to create a separate magazine to come out before the famous Festival of Speed, giving readers an insight into the event and the estate. The first issue, published with the Saturday Telegraph, featured Superman actor Henry Cavill on the cover at the Goodwood motor circuit.
We were asked to take a fresh approach to the way the estate showcases its myriad pursuits and hospitality opportunities.
To create a feeling of quality within the pages of Goodwood Magazine, Brave New World commissioned a number of highly respected illustrators, including Bil Donovan, Tony Matthews and Dan Williams.