Brave New World was asked by Graff to create the definitive book on the prestigious jewellery house. Edited by Brave New World Partner James Collard and former Fashion Editor Nadia Balame-Price, the book gave readers a glimpse into the exclusive world of Graff, the British-owned purveyor of unique jewels and one-of-a-kind statement pieces.
BNW worked with Graff to bring several leading jewellery writers to the project, including Vogue international editor Suzy Menkes; Vivienne Becker, contributing editor to the FT’s How To Spend It; Joanna Hardy, an independent fine jewellery consultant; and Chocolat novelist Joanne Harris. The book was published by Rizzoli.
Our campaign work has included Global Advertising, Bridal, Unique Jewels and in-store. To that end we have worked with an array of world-class photographers including Michelangelo Di Battista, Adam Whitehead and Inès Dieleman.
We collaborated with Ivan Shaw, former camera assistant to Mario Testino, to bring the Graff world to life in film.