- Original Concept
- Brand Identity
- Digital Design
Brave New World launched with an idea for an innovative lifestyle service for Barclays Wealth: an invitation-only website for the bank’s top-tier clients called ‘the Little Book of Wonders’. The site combined intelligent, stylish editorial content with carefully curated events, connecting a unique constituency of high- and ultra-high-net-worth individuals with fashion and luxury houses and leading cultural institutions.
The Digital World
The success of the site was largely based on the ability to make world class luxury brands like Gucci, Chanel and Hermès believe that their brands would be beautifully visualised, written up by well-known, savvy contributors and artfully edited by Brave New World. The other key factor was creating a totally intuitive user journey for booking the events.
Events & Features
Brave New World created the brand and the marketing materials to help on-board Barclays Wealth clients and encourage usage of the service. At full capacity the team produced 30 features and curated 30 events a month.
Five Years On
Over the past five years, the Little Book of Wonders has been a major factor in client retention and prospecting. The site is also attributed with persuading a number of Barclays Wealth clients to increase their assets under management in order to qualify for the service.
Barclays Wealth commissioned us to create a film for their relationship managers to take to prospective customers.
Little Book of Wonders, a state-of-the art editorial and events platform created for Barclays Wealth
An invitation-only service that offers incredible experiences and inspirational articles, all of which have been specially selected for Barclays Wealth clients.
For live website go to: littlebookofwonders.com
CEO & Creative Director Crispin Jameson
Editor-in-Chief Gill Morgan
Editor James Collard
Art Director Valerie Wickes, Carolina Otero
Features Charlotte Hogarth-Jones, Nadia Balame
Photographic Director Lyndsey Price
Picture Assistant Emma Hammar
Producer Rachel Sabine