- A Digital World
- PSS17 Print Advertising
- PSS17 Campaign Film
- Mixed Media
Valentino, the luxury Italian fashion house, asked Brave New World to help build its younger brand, Red Valentino. Valentino was looking for an innovative digital world to incorporate e-commerce, look-books and advertising with a unique editorial and social universe.
Brave New World created a home page that allows users to hover over four key tabs and experience the whole Red Valentino world: Red Life (the new content channel), the e-store (shot and filmed by us and managed by Yoox), The Look (which holds look-books and advertising campaigns) and Social (housing all the social fields).